History

Founded in 2003, NRleads.com services online companies with qualified leads in several areas of the financial industry. Created with the intention of providing fresh and interested applicants to mortgage companies, NR has since branched out into an array of other verticals including student loans, debt consolidation, new home purchase, and tax relief. Starting with six employees, NR has since grown to 23 and has plans to continue expanding. To maintain control over a rapidly maturing business, an investment was made in software development and the creation of the LeadX platform. While most of its competitors were using excel spreadsheets to sort leads, NR knew that a faster way was necessary to achieve maximum efficiency with its products. The old process involved a large amount of manual labor, such as saving lead files by hand, attaching them to emails and sending to clients one at a time.

As time went on, the lack of scalability in this model lead NR to design their proprietary system LeadX, allowing them to sort, deliver, and keep records of all transactions via an automated system. With perishable items such as human interest, it was critical to minimize the delay in distributing leads to clients, while simultaneously maximizing the accuracy of filtering and record keeping. What used to take hours to achieve became a matter of seconds, allowing clients to reach more consumers faster, increasing the return on investment for all parties involved. LeadX has allowed NR Leads to set itself apart from the rest of the lead generation industry, creating a loyal client base that has consistently grown and allowed NR to grow every facet of its operation. Currently based in Mission Valley, California, the company has plans to open another office in Colorado in response to the ongoing demand for its services.

Nrleads.com is a top tier lead generation company based out of Southern California. For the past three years, NR has serviced over four hundred mortgage and financial companies. Today, with sixteen full-time employees and an in-house telemarketing center, NR has grown to meet the demand of its loyal customers.

NR generates its web applications from its consumer website, www.dotloan.com. A homeowner can benefit from NR's niche placement in the market and receive up to three competitive quotes ensuring a satisfying transaction. Whether it's refinancing your home or if you're looking for a competitive insurance quote, www.dotloan.com has you covered. NR also provides its leads to only three companies instead of the market standard of four. This allows our customer base to benefit from one less quote and thus improves closing percentages.

In the Mortgage Arena, having good leads is crucial. Branch managers will tell you that a good source is hard to come-by. Quality leads can be the difference between a happy loan officer and one who is looking for another place to hang their hat. Refinance applications are at a three year low according to the associated press. And having a secret weapon like NR is essential. Managers are used to seeing a certain number of loans in the pipeline and we can keep that pipe full.

A few of our clients told us that two years ago, they could call-out of the phone book and have success. They used to rely on referrals and yellow page advertising. But the market is more competitive than ever. Now companies are offering no closing costs, free appraisals and zero points to some qualifying homeowners. Our quality mortgage leads allow originators to stay busy talking to customers as opposed to waiting for the phone to ring. We don't use gimmicks or incentives to get homeowners to fill-out our leads. NR knows how to reach customers off the beaten path, allowing our clientele to focus on solid relationship building and less wheeling and dealing.

NR can deliver leads in real-time, which saves time and energy when trying to chase potential customers down. They also use a validation system before sending you a lead that cuts bad telephone and bogus numbers. We go a step further and allow customers to not just return bad leads, but good ones as well. We invite our clients to return Lead ID numbers on good leads so that we can track which offer and advertising campaign they came. This allows NR to send the leads that work best with those customers certain loan preferences and style.

Working with us is easy, we take the hard work out of origination and let you do what you do best, and that's service customers.