Today, NR Leads announced its market transition into its new  brand name, Finance Box.

Finance Box was built to become the one stop financial marketplace for the consumer.  Its concept is to help connect consumers with the money saving solutions they are seeking.

Jason Kulpa, Chief Executive Officer said, "We feel that this was the next step to fully connect our clients with the end-users we reach and serve. The connection is transparent, and our clients can understand and feel how we represent ourselves in the financial market. It gives us the identity that we have wanted to portray for a while now; and, we are finally doing it!" 

Finance Box is currently serving multiple financial industries such as mortgage and refinance, student loan consolidation, auto finance, education, life insurance, and debt consolidation. Finance Box will plan to continue involving itself into serving additional financial industries as it develops.

Visit Finance Box now!

Visit Finance Box Leads now!

NR Leads' rapid and industry leading evolution further explodes with the acquisition of Hugh Leatherbury. Mr. Leatherbury encompasses a broad sales management background including the generation of multiple multimillion dollar contracts. This recent addition to the NR Leads team graduated from Indiana State University with a Bachelor of Science degree in Business. Before joining NR Leads in December 2006, Mr. Leatherbury was a top producing District Manager at a leading nationwide mortgage company.

"Hugh is a powerful component to our sales force," comments Jason Kulpa, CEO of NR Leads. "We anticipate great things from him and feel he will be a leader in taking our corporation to the next level of success."

NR Leads is a frontrunner in Internet marketing, promoting virtually all industries. NR Leads displays great promise in becoming the next Internet advertising icon with plans to launch their parent company.s new platform in 2007: Ad Authority 2.0. This corporation will capitalize on Hugh Leatherbury.s expertise to increase and improve their existing sales force.

"I am looking forward to escalating our sales efforts into new verticals as well as increasing our already flourishing mortgage lead department," exclaims Hugh, who commonly goes by the name of 'Chip'. "NR Leads is poised to create partnerships with professionals throughout the nation in almost every industry. I am connecting such professionals with NR Leads to fuse an indestructible Internet advertising network."

NR Leads is already ahead of their competition in terms of product development. Now they have recruited Hugh Leatherbury to spur the implementation of their sales campaign and inform the nation about their revolutionizing services.

Contact: Amanda Scarberry
Director of Marketing
amanda@nrleads.com
http://www.nrleads.com
Toll Free: 866-235-0572
Direct: 619-270-8073

SAN DIEGO, Nov. 13 -- In response to NR Leads' forefront production in the Internet lead industry, Amanda Scarberry has been brought on board as the new Director of Marketing. NR Leads plans to double its sales force by the end of the quarter due to overwhelming demand and success of its Lend50 and Live Transfer campaigns. Amanda possesses the advanced skills and expertise to help the company further expand into untouched realms of the lead industry.

"I am thrilled to have Amanda Scarberry on board with us. She is going to be a great asset to our team," states Jason Kulpa, CEO of NR Leads. "We are expanding at an alarming rate. Amanda exemplifies the strong analytical and creative marketing traits to continue increasing our revenue and overall production at NR Leads."

NR Leads is the only company offering Internet leads via subscription. This innovative Lend50 and Home50 program is revolutionizing the industry and Scarberry is at the forefront to spearhead this campaign. Along with this program is NR Leads' competitively priced Live Transfer program which will also be promoted and strategically audited by Amanda Scarberry. In addition, Amanda is responsible for the in-depth business and financial analysis of this rapidly growing corporation.

"I have a great deal of respect for the managers and company as a whole at NR Leads. They have become such a large icon in the lead industry and I am honored to become a part of their many future endeavors," exclaimed Scarberry when asked about her new position with the company.

NR Leads has been consistently producing above and beyond anticipated corporate revenue targets. As their many products continue to be discovered the company is gaining business at alarming rates. NR Leads projects Scarberry's addition to the company will allow them to continue to grow while maintaining their distinguished reputation of service and quality lead production.

Contact: Ben Martin
Chief Operating Officer
ben@nrleads.com
http://www.nrleads.com
Toll Free: 866-235-0572
Direct: 619-270-8078

SAN DIEGO, Nov. 6 -- Having launched less than a month ago, the NR Transfers program developed by NR Leads is quickly proving itself to be an immense success for both NR and its client base. The focus of NR Transfers is to provide the highest-quality lead to lenders - by transferring an interested consumer directly with a loan officer over the phone, the program removes the biggest hurdles of traditional leads - contact and interest.

"Clients are seeing application rates over 50% with these transfers and they couldn't be happier," according to NR's Live Transfer Specialist, Al Johnson. "Time is a valuable commodity for mortgage brokers and when they realize how much of it they can save by avoiding the hassle of having to call leads repeatedly just to make first contact, they're immediately interested in the program."

At a price of $80 per transfer, there can be a certain amount of sticker shock when initially considering a campaign, but upon learning the benefits of transfers compared to traditional leads, many lenders are investing more than they traditionally would, and it's already paying off. "In fact, I had one client call me and ask if they could receive more volume by paying more per transfer," Al said while discussing NR Transfers. "This isn't the right program for every client, but we've found that when a company is willing to invest the time and money to commit to transfers, they're almost always going to be pleased with the results."

Though the success of the program isn't unexpected, the rate at which customers have taken to the program exceeded NR's expectations. COO Ben Martin explained, "We were prepared to ramp the program up quickly, but the amount of interest has kept us busy ensuring that we maintain a high-quality service while expanding to meet demand."

Despite the high demand for the service, there are still plenty of slots available for interested companies and supply is constantly being increased to keep up with demand. To learn more about the program, visit http://www.nrleads.com/livetransfers/.

Contact: Al Johnson
Marketing Consultant
alphonso@nrleads.com
Direct: (619) 270-8199
http://www.nrleads.com

SAN DIEGO, Nov. 1 -- NR Leads is proud to announce it has entered into an agreement with Morgan Lending to serve as an official lead generator. After having approximately a dozen of its branches test various NR campaigns, the company found an overwhelmingly positive response and has endorsed NR Leads to all of its 150+ branches and will be facilitating a smooth relationship between each branch and NR.

"We're extremely excited to be able to do this" stated NR Leads CEO Jason Kulpa. "Morgan Lending has a great reputation in the industry and we're pleased to be able to share our marketing expertise with their branches and work with them to grow both their business as well as our own.

NR will be offering several different programs to Morgan Lending branches, including Live Transfers, Telemarketed Leads, Internet Leads, and their exciting new Lend 50 program. Throughout the testing phase, NR worked closely with each Morgan Lending branch to determine which program was the best fit and tailoring it to meet that branch's needs, and will be continuing this hands-on service with every branch that participates.

Contact: Jason J. Kulpa
jason@nrleads.com
Direct: (619) 819-6958
http://www.nrleads.com

SAN DIEGO, Aug. 9 -- A company that doubles its staff within the span of a month and plans to continue growing through the second half of the year needs a rock-solid base on which to grow, and a good Chief Operating Officer is the keystone of any expansion plan. In response to the growing need for a COO, NR Leads has named Ben Martin to the position effective August 7th, 2006. Martin brings a wealth of experience in the online marketing industry and a proven track record as a key member of several successful teams.

"Having worked with Ben in the past and knowing what he brings to the table, it wasn't a hard decision to bring him into the fold as COO," explained CEO Jason Kulpa when asked about the decision. "We're poised to grow every aspect of our business for the rest of the year and I know I can count on Ben to provide the necessary expertise and leadership to not only maintain what we've built, but help take us to new heights."

NR Leads recently expanded its staff to 23 employees with expansion occurring in every department of the company, including a new engineer, a new affiliate manager, and several new marketing consultants. "I'm excited by the prospects of helping to integrate all of the new personnel into the unique team we have in place," Martin said while discussing the recent growth. Having worked with teams numbering over 100 people in the past, Martin is well-versed in managing growth without sacrificing the things that brought success in the first place.

Along with organizational growth, Martin will be instrumental in helping the company expand into new verticals, having recently participated in the development of the Student Loan Leads program. "Our goal is to take what we did with Student Loan Leads and repeat it in several other markets to show that with the right processes and people in place, expanding into new verticals can be accomplished quickly and efficiently to reach profitability faster than traditional means allow," Martin stated. With the company already on pace for another record year in 2006, everyone in the organization is excited about the prospect of reaching even higher levels of success.

Contact: Molly Hesse
Executive Assistant
molly@nrleads.com
Direct: (619) 819-6950
Fax: (619) 220-6933
http://www.nrleads.com

SAN DIEGO, April 19, 2006 -- In response to growing demand from its clients, NR Leads (http://www.nrleads.com) announced this morning that the company is granting access to its database of vintage mortgage leads. Although the data has been collected into a single source over the course of several years, it was only recently that the decision was made to begin allowing outside companies to market to these consumers. According to Jason Kulpa, founder and president of NR Leads' parent company Ad Authority(TM) (http://www.adauthority.com), "The integrity of our data and how it's used is our top priority, but we feel it's time to partner with select lenders to assist these consumers in their financial needs."

With the vast majority of these vintage leads being one to two years old, a large portion of them will be in a position to take advantage of existing low rates. Consumers who took advantage of an adjustable rate mortgage a year or two ago will be in the market for a long-term fixed mortgage, and can find the prospects scary. "We realize that a lot of these people are back in the market for a new loan, and by connecting them with one or two prescreened lenders, we can take some of the uncertainty out of the situation," Kulpa continued. "We want to go beyond the pure numbers of data, and provide a service to the people who need it."

The database represents a large cross-section of consumers and provides an opportunity to effectively target any combination of demographics and geographic locations - and, thanks to the diverse nature of the data - opportunities for marketing other than mortgage industry offers. "The last thing we want to do is saturate people with a deluge of marketing, but by choosing marketing partners carefully, we'll be able to help connect consumers with services they may have been previously unaware of," Kulpa stated when asked about how else NR Leads may use this data. "As consumers are presented with a growing number of options, a strong, targeted marketing campaign can cut through the noise and reach the people who need it."

Companies who are interested in marketing to NR Leads' vintage data will be held to strong standards of conduct and contractually obligated not to misuse it in any way. For further information on partnering with NR Leads, visit its website at http://www.nrleads.com/.

Contact:
Jason J. Kulpa
Ad Authority, Inc.
619-819-6958
jason@adauthority.com
http://www.nrleads.com

MISSION VALLEY, Calif., March 15, 2006 -- At Web-based lead generation firm NR Leads™ (http://www.nrleads.com), competing with larger advertising firms is a business reality -- and with just sixteen full-time employees, NR Leads has been consistently coming out on top. The company announced today its 2005 gross sales topped $4 million for the second year in a row. "With new technology and lead information verifying systems in place, quality has never been better," stated Touvan Sughiarto, Vice President of Reporting and Systems Analysis for NR Leads. "We expect 2006 to eclipse the last two years by leaps and bounds after a record-shattering quarter."

Founded in November 2003, NR Leads has since established its focus in the financial and banking industries. Now the firm is building on its momentum and branching out into debt management, tax help, student loan and insurance lead generation as well. NR Leads also features a popular cherry-pick option, allowing clients to view leads and pick only the ones they want.

But in spite of its success in the lead generation marketplace, NR Leads maintains its real success is in creating a world-class team. "The right mix of people is more important than gross numbers," stated Jason Kulpa, founder and president of NR Leads' parent company Ad Authority(TM) (http://www.adauthority.com). "Each individual plays a key role in the ongoing success and continued growth into emerging markets."

That continued growth includes the finalization of corporate licenses and the addition of several more sales representatives to keep up with demand.

"The phone hasn't stopped ringing since we added our proprietary LeadX(TM) software," Kulpa said. "Additional employees will allow Nrleads.com to continue to provide excellent service and ensure all orders are placed correctly and in a timely manner. Often we sell out our inventory months ahead of time. The demand has driven us to new levels of marketing excellence."

The increased popularity of the company's consumer site, DotLoan.com (http://www.dotloan.com), has created a steady stream of fresh leads for mortgage professionals, insurance agents, debt servicing companies and lending agencies. In fact, NR Leads earlier this month sent out its 1 millionth lead. For a small, two-year-old company in the hotly competitive online lead generation industry, that is big news indeed.

Contact:

Touvan Sughiarto
Ad Authority, Inc.
619-270-8195
touvan@nrleads.com
http://www.nrleads.com

SAN DIEGO, March 8, 2006 -- Can one salesperson possibly contact 400 mortgage leads in one day? Well, yes, actually, thanks to LeadX™, the new Web-based call center software platform from NR Leads™ (http://www.nrleads.com). Working with the user's existing VoIP phone system and database, LeadX™ features a hands-free, automatic dialer that drastically reduces the time it takes to call mortgage leads.

With no software to set up or maintain - LeadX™ runs on any PC with an Internet connection - the system is affordable for even the smallest mortgage offices. The NR Leads secure servers, which host LeadX™, ensure all user information remains confidential.

True to form, NR Leads™ has packed LeadX™ with features. Multiple log-ins and permission levels allow administrators to create different accounts for management and staff, limiting administrative features to those in charge. A clock-in and clock-out system is integrated and automatically keeps track of employees' hours. LeadX also tracks leads verified and closed per hour, so top performers are easily identified for rewards and recognition. Real-time statistics give at-a-glance performance summaries.

LeadX™ also manages multiple lists. Call lists can be sorted into categories, including state and area code, and assigned to different people. To make call-backs more efficient, users can add tags and comments to each lead; LeadX™ will use the tags to automatically call leads back at the appropriate times. And thanks to LeadX™'s tag features and speed, users can perform quality control on their own data easier - and more accurately - than ever before.

"We designed LeadX™ with the goal of offering users a whole new level of office efficiency," stated Jason J. Kulpa, founder and president of NR Leads™' parent company Ad Authority™ (http://www.adauthority.com). "LeadX™ is a great way for mortgage companies to save time and money."

To learn more about LeadX™, visit NR Leads™ at http://nrleads.com/leadx-call-center-software.php. Those interested in licensing LeadX™ should call 866-235-0572.

Contact:

Jason J. Kulpa
Ad Authority™, Inc.
619-819-6958
jason@adauthority.com
http://www.nrleads.com