Pope Mortgage to utilize Intellidyn for marketing
By MortgageDaily.com staff
12/13/2005

One of the country's biggest brokers is outsourcing its marketing and lead generation.

Pope Mortgage & Associates, "the largest mortgage broker in Southern California's" Inland Empire region, will use Intellidyn Corp. to generate prequalified mortgage refinance leads, according to an announcement today.

The end-to-end marketing system to be used by Pope Mortgage, reportedly founded only two years ago, will use sophisticated direct marketing data and analytics, the statement said.

"We are intensely focused on generating new business," said Paul Pope, founder and president of the two-year old company, in the announcement. "Instead of spending time, energy and resources trying to establish a marketing department ... we sought to outsource our entire lead-generation program."

Pope noted peer companies offered excellent feedback about Intellidyn, which touts its services at www.Intellidyn.com. "Intellidyn's expertise in competitive analysis will help us to identify and expand into the most lucrative new markets in California and many other states."

The deal calls for Intellidyn to "provide Pope Mortgage with market expansion and planning capabilities, prospect database design and implementation, direct mail creative-design and copywriting, print fulfillment, vendor management for multiple call centers, campaign management, and real-time performance reporting."

Pope Mortgage was ranked by the National Association of Mortgage Brokers as the 25th largest broker in the country, according to the announcement.

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