Treat Sales Job as Business

Review of \"Jack You\'re Fired!: 66 Ways to Keep Your Job As A Sales Professional\"
By PAULA PARISOT
9/22/2005

There is a mindset one can acquire to be successful in sales, according to a new sales book that says it can help sales people develop the personal skills and behaviors that are necessary to be a superior salesperson.

"It's a myth that sales stars are born -- the natural ability to sell is, in fact, a learned skill," the author writes.

JACK, YOU'RE FIRED!: 66 Ways to Keep Your Job As A Sales Professional recognizes "symptoms of impending disaster" and then offers its step-by-step solutions to overcome those behaviors that can send one down the sales path of doom.

Sales coach and author Jack Perry says one aspect of success requires the mindset of an "owner." In other words, see the job as a business -- be the CEO. Once a visualization of "your" company is established, Perry says, "Your activity and sales numbers will increase because you're investing more of yourself in YOUR business."

When running the "business," Perry reminds that commitments are binding, not matter what. "You will receive greater results in every aspect of your life by making the commitments for your body, you mind, your family, your community and your business," he says.

Greater results can help develop a positive mental attitude, which the book says is more important than aptitude. A symptom of impending disaster includes mocking those who are positive all time and who "look to the bright side of life," the book notes.

Perry suggests seeking out people who have positive attitudes, because they are happier people. And as a result he adds, "you will be happier and feel much better about yourself as an individual and, in turn, will positively impact everyone in your world."

Integrity, loyalty, and trust are three other areas Perry says are important to maintain the correct mindset for success. "Your friends, clients and prospects don't expect perfection, buy they do expect timely, candid and honest communications."

Perry also reminds that sales people who are deemed trustworthy will be the ones who "will receive favorable attention."

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