As interest rates are on the upswing, the refinance market has been consistently becoming more competitive and harder to rely on solely for income. Consequentially, a growing number of loan officers are turning to purchase leads and finding an underutilized resource to supplement their business and diversify their offerings to reduce reliance upon doing refi loans. Some brokers have found purchase to be so strong that they've almost abandoned refinance entirely, wishing they had made the move sooner.

While the common complaints about purchase leads - some people are just looking around, they take longer to close, more can go wrong - the cheaper lead price and higher payout enhance their value, and the fact that the number of people calling the leads is frequently an order of magnitude lower than refinance leads only makes the deal better. With leads receiving fewer calls, they're generally much more receptive to your offer and more willing to carry on an extended conversation.

NR Leads offers purchase leads nationwide at competitive pricing, and can deliver them in realtime, batch, or EOD, in multiple formats. We can work within virtually any filters our clients need, whether it be a nationwide client looking for upwards of 100 leads/day, or an office with just one or two LOs in need of a few leads per day.